Businesses you don't understand -- Here's a great rule of thumb that works for beginners and expert investors alike. If you can't clearly explain what a company does and how it makes money in a sentence or two, don't invest in it. There are literally thousands of publicly traded companies to choose from, and you should be able to find plenty of opportunities in easy-to-understand businesses.
Understand blockchain – Whilst you don’t need a thorough understanding of the technical makeup of cryptocurrencies, understanding how blockchain works will only prove useful. Once you understand how they secure transactions (blocks) publicly and securely, you’ll be in a better position to gauge the market’s response to big news events. Such as a huge company incorporating blockchain technology into their everyday business operations.
Based on a unique study of every market cycle since the 1880s, Investor's Business Daily's CAN SLIM Investing System gives you the tools to do just that. It identifies the seven common traits of winning stocks, and provides time-tested rules for how to buy stocks like Veeva Systems (VEEV), Nvidia (NVDA), Facebook (FB), Amazon.com (AMZN) or Apple (AAPL) as they begin to climb higher, when to sell to lock in your profits, and how to time the stock market.

But this isn’t your typical market, and you can’t show up and pick your shares off a shelf the way you select produce at the grocery store. Individual traders are typically represented by brokers — these days, that’s often an online broker. You place your stock trades through the broker, which then deals with the exchange on your behalf. (Need a broker? See our analysis of the best stockbrokers for beginners.)
Finding the best stocks to buy and watch starts with knowing what a big market winner looks like before it takes off. As noted above, IBD's study of the top-performing stocks in each market cycle since the 1880s has identified the seven telltale traits of market winners. Your goal is to find stocks that are displaying those same traits right now. Traits like explosive earnings and sales growth, a strong return on equity, a fast-growing and industry-leading product or service and strong demand among mutual fund managers.
Network effects -- In simple terms, a network effect occurs as more people use a service or product, and the product or service itself becomes more valuable and desirable as a result. Think of companies like Facebook (NASDAQ:FB). As more and more people join Facebook, it becomes more difficult for people not to use the platform in their daily lives.

3. Get an education. Warren Buffett has suggested in the past that every investor should be able to understand basic accountancy principles, an annual report and stock market history. You probably do not need to become an accountant, but being able to understand the scoring system of the game can only help. There are thousands of books about investing and trading - you don't need to read them all, but you probably ought to read a few to enhance your theoretical knowledge.
The least demanding way to invest in the stock market is to invest through a fund. There are two types of funds. First is the actively managed mutual funds which have higher fees—92% of these funds fail to beat the underlying index over any three-year period. The second type is the index tracking fund, which typically has lower costs and is more effective in matching the growth of the stock market. This means they are growing in popularity because of the higher return on investment you receive. You should also use the most tax efficient way to invest: using your Investment Retirement Account (IRA) first. It’s best to invest in a low-cost, index-tracking fund through your tax-free IRA.
Some scammers will buy up a ton of some near-bankrupt, almost lifeless penny stock, then use lies and exaggerations to push the share price much higher. They might say the company is about to get some huge business deal with Google or their neighbor just struck gold in their similar mine, or they are going to land a major FDA clearance. That typically helps increase the value of the penny stock, which creates a profit for the promoter or scam artist. As the shares increase in value, they sell their holdings. These shares usually collapse back down to near-worthless status once the promoter has taken their profits and moved on. 
In that case, it is possible to invest passively in capital markets. This means that a private investor puts aside either a lump sum or an amount each month and the money is invested into a fund. That fund contains the savings of lots of other private investors and is managed by a professional equities investor. The fund will then be invested in an equity market (such as the NYSE) or a sector (such as energy).
A stock's market capitalization (cap) is its true value, the sum of the total shares multiplied by price. It has more meaning than the share price because it allows you to evaluate a company in the context of others of the same size in its industry. You can use a market cap as a filter to screen for companies to balance your portfolio. A small-cap company with stock capitalization of $250 million to $2 billion shouldn't be compared to a large cap, which ranges from $10 billion to $100 billion. Market capitalization influences your investment returns. 

Considering that penny stocks are any shares that trade for less than $5, there are plenty of penny stocks on many of the major exchanges like the NYSE and the NASDAQ. There are even a few which trade for less than one dollar but still trade on these "big-board" markets. However, you will typically find most penny stocks trading at the following locations:


Risk tolerance is a psychological trait that is genetically based, but positively influenced by education, income, and wealth (as these increase, risk tolerance appears to increase slightly) and negatively by age (as one gets older, risk tolerance decreases). Your risk tolerance is how you feel about risk and the degree of anxiety you feel when risk is present. In psychological terms, risk tolerance is defined as “the extent to which a person chooses to risk experiencing a less favorable outcome in the pursuit of a more favorable outcome.” In other words, would you risk $100 to win $1,000? Or $1,000 to win $1,000? All humans vary in their risk tolerance, and there is no “right” balance.

3. Get an education. Warren Buffett has suggested in the past that every investor should be able to understand basic accountancy principles, an annual report and stock market history. You probably do not need to become an accountant, but being able to understand the scoring system of the game can only help. There are thousands of books about investing and trading - you don't need to read them all, but you probably ought to read a few to enhance your theoretical knowledge.
A market index tracks the performance of a group of stocks, which either represents the market as a whole or a specific sector of the market, like technology or retail companies. You’re likely to hear most about the S&P 500, the Nasdaq composite and the Dow Jones Industrial Average; they are often used as proxies for the performance of the overall market.

You can buy stock directly using a brokerage account or app. Other options exist for those who are employed—either a 401k plan or a 403b plan if you work for a non-profit. Then there's the IRA—be it a Traditional IRA, Roth IRA, Simple IRA, or SEP-IRA account. You can also set up a direct stock purchase plan or dividend reinvestment plan (DRIP). Each type of account has different tax implications.


Cost advantages -- A business can have a few different types of cost advantages. For example, an efficient distribution network can make it cheaper for a company to get its product around the country. A well-known brand name can give a company the ability to charge more than rivals. Or a proprietary manufacturing process can make it cheaper to produce a product. Coca-Cola (NYSE:KO) is a great example. Not only does the company have a massive and efficient distribution network, it has one of the most recognizable and valuable brand names in the world.
When thinking about a stock exchange it is worth remembering that it is a capital market. The primary purpose of a capital market is to enable businesses to raise money to provide working capital to fund expansion and growth. In exchange for this money, the companies issue equity in the form of stock, creating stockholders. Each stockholder ownes a piece of the active business relative to the amount of money they invested.
In late 2014, legendary self-help and business guru Tony Robbins published a book called Money: Master The Game. In it he explains the strategies and ideas used by the very best investors in the world - hedge fund managers, asset allocators and billionaires - that he gleaned from them during four years of interviews and how their lessons should be applied by the rest of us.

It came out of the Great Recession, however, and that’s how bulls and bears tend to go: Bull markets are followed by bear markets, and vice versa, with both often signaling the start of larger economic patterns. In other words, a bull market typically means investors are confident, which indicates economic growth. A bear market shows investors are pulling back, indicating the economy may do so as well.
Beware of confirmation bias: With penny stocks, beware of confirmation bias: the tendency to interpret information in a way that that conforms to your preexisting beliefs. This is something that afflicts nearly every human being and most new investors (or rookie poker players). Seeing what you want to see (albeit usually subconsciously) can be incredibly costly.
At the same time, there are literally hundreds of thousands of individuals who buy and sell corporate securities on one of the regulated stock exchanges or the NASDAQ regularly and are successful. A profitable outcome is not the result of luck, but the application of a few simple principles derived from the experiences of millions of investors over countless stock market cycles.
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