In late 2014, legendary self-help and business guru Tony Robbins published a book called Money: Master The Game. In it he explains the strategies and ideas used by the very best investors in the world - hedge fund managers, asset allocators and billionaires - that he gleaned from them during four years of interviews and how their lessons should be applied by the rest of us.

Have a complete 360-degree view of what you’re buying before you buy it. Fundamentally, take a look at what’s under the hood of the company with regard to earnings ratios. Technically, understand what’s happening in the short and long term with support and resistance. Know your exit strategy and your money management strategy, including stop losses.

Then what? You might be new to investment but already wealthy, what do the super rich do to diversify? They use real estate in New York, London and the Cote d'Azure as a reserve currency. They change their country of residence to a tax haven, pursue naturalization through one of the EU citizenship by investment countries and then buy a sports franchise. Sorry, the sports franchise isn't actually an investment...

But building a diversified portfolio of individual stocks takes a lot of time, patience and research. The alternative is a mutual fund, the aforementioned ETF or an index fund. These hold a basket of investments, so you’re automatically diversified. An S&P 500 ETF, for example, would aim to mirror the performance of the S&P 500 by investing in the 500 companies in that index.

When thinking about the mindset of investors, The Great Crash 1929 by J.K.Galbraith (reviewed here) should also be required reading. Typically, any sustained fall in prices - known as a bear market - is very destructive to wealth. However, as Galbraith explains wonderfully, each bear market is unique and is a reflection of the bull market that came before it. The book explains a great deal about the feedback loops that can exist when prices rise and fall as more people are either sucked into or forced out of holdings. It is the reference work about a very important slice of Wall Street history.


When thinking about a stock exchange it is worth remembering that it is a capital market. The primary purpose of a capital market is to enable businesses to raise money to provide working capital to fund expansion and growth. In exchange for this money, the companies issue equity in the form of stock, creating stockholders. Each stockholder ownes a piece of the active business relative to the amount of money they invested.
Don't borrow money to use for stock market investment. On the stock exchange, borrowed money is known as either gearing or leverage. It is typically used either by companies (to help them finance growth), investment banks and hedge funds (to help juice their returns) or very aggressive traders. There are many spread betting (information here), options trading and day trading strategies that use borrowed money to enhance returns, but it also has a very profound impact on the risks being taken with each trade.

Have a complete 360-degree view of what you’re buying before you buy it. Fundamentally, take a look at what’s under the hood of the company with regard to earnings ratios. Technically, understand what’s happening in the short and long term with support and resistance. Know your exit strategy and your money management strategy, including stop losses.

In terms of the beginning investor, the mutual fund fees are actually an advantage relative to the commissions on stocks. The reason for this is that the fees are the same, regardless of the amount you invest. Therefore, as long as you meet the minimum requirement to open an account, you can invest as little as $50 or $100 per month in a mutual fund. The term for this is called dollar cost averaging (DCA), and it can be a great way to start investing.
Assess how much capital you're willing to risk on each trade. Many successful day traders risk less than 1% to 2% of their account per trade. If you have a $40,000 trading account and are willing to risk 0.5% of your capital on each trade, your maximum loss per trade is $200 (0.005 x $40,000). Set aside a surplus amount of funds you can trade with and you're prepared to lose. Remember, it may or may not happen.

Discount brokers used to be the exception, but now they're the norm. Discount online brokers give you tools to select and place your own transactions, and many of them also offer a set-it-and-forget-it robo-advisory service too. As the space of financial services has progressed in the 21st century, online brokers have added more features including educational materials on their sites and mobile apps.
When choosing where to trade, do not rely on any site that can't point to a 100-percent unbiased guarantee. Regardless of what they call it, you only want to trust a website or service that ensures your best interests are front and center. They should commit to everyone that they will not trade in the shares they tell their customers about, and that they're not simply touting their own investments.
While that may sound like outdated advice, in late 2012, an American marketing executive explained how he had turned $20,000 into $2 million during the recession. Chris Camillo explained that Wall Street is quite homogenous and tends to be behind the curve on trends involving females, young people and those on low incomes. Camillo invested in stocks that anyone could have, he just spotted trends before the investment bankers did and was able to make some very sizable profits.

Now I know GE has been a dog for the last couple of years, shares are down 60% since the 2016 high. But management has made the tough decisions, selling off some assets and spinning off others. Cash flow is protected and I don’t think the market is giving the company credit for it yet. I think a solid turnaround in stock price could start in 2020 with even more gains over the next five years.
Most Wall Street pundits will tell you it's impossible to time the stock market. While it's unrealistic to think you'll get in at the very bottom and out at the very top of a market cycle, there are ways to spot major changes in market trends as they emerge. And by spotting those changes, you can position yourself to capture solid profits in a new market uptrend and keep the bulk of those gains when the market eventually enters a downturn.

You may see a number of sales charges called loads when you buy mutual funds. Some are front-end loads, but you will also see no-load, and back-end load funds. Be sure you understand whether a fund you are considering carries a sales load prior to buying it. Check out your broker's list of no-load funds, and no-transaction-fee funds if you want to avoid these extra charges.
Nerd tip: If you're tempted to open a brokerage account but need more advice on choosing the right one, see our 2019 roundup of the best brokers for stock investors. It compares today's top online brokerages across all the metrics that matter most to investors: fees, investment selection, minimum balances to open and investor tools and resources. Read: Best online brokers for stock investors »
When investing in the stock market, you have to think long term and avoid the temptation to check your portfolio several times per day. All this will do is waste your time, stress you out, and increase the odds that you will make a big mistake and sell at the wrong time. Plan to set up automatic contributions to your investment so you can buy more investments no matter where you are.
Understand that for both beginning investors and seasoned stock market pros, it's impossible to always buy and sell the best stocks at exactly the right time. But also understand that you don't have to be right every time to make money. You just need to learn some basic rules for how to identify the best stocks to watch, the ideal time to buy them, and when to sell stocks to lock in your profits or quickly cut any losses.
However, it might be best to not become too much of a market "expert". Some of the most famous and successful investors of all time, such as Peter Lynch, the famed manager of the huge Fidelity Magellan fund. He suggested that looking for clues in normal life is a great way to find opportunities. Lynch used to closely follow the shopping habits of his wife to see what brands people were buying. He believed that most people working professionally on the NYSE lived in a bubble.
Berkshire Hathaway -- Berkshire Hathaway is a conglomerate with more than 60 wholly owned businesses, including household names such as Geico, Duracell, Dairy Queen, and many more. The company also has a massive $230 billion stock portfolio, much of which was hand-selected by Warren Buffett, arguably the most successful investor of all time. Berkshire specifically targets businesses and stocks with durable competitive advantages and has a fantastic 55-year track record of executing on its vision of using its businesses to generate capital to reinvest in other businesses and stocks.

In most cases, your broker will charge a commission every time that you trade stock, either through buying or selling. Trading fees range from the low end of $2 per trade but can be as high as $10 for some discount brokers. Some brokers charge no trade commissions at all, but they make up for it in other ways. There are no charitable organizations running brokerage services.
It is also worth trying to keep up to date with the latest thinking related to the area of investment that you are trying to specialise in. Therefore, if you plan to invest in defensive or income stocks, for example, it would be wise to read regularly about value investing and dividends. If you plan to invest in growth stocks, it would be wise to read about technology and the latest trends. Perhaps you could subscribe to one or more trade publications that relate to the sector(s) that you are most interested in.

In order to be successful at both stock trading and investing, you need to be patient and maintain your composure in every situation. The nature of work is stressful, almost hectic, and you are bound to be losing substantial amounts of money some days. It could be very tempting to try to recuperate your losses by “doubling up” on your gamble, or opening high-risk positions that were not a part of your game plan, but this is precisely what you should be avoiding. That does not mean you shouldn’t dynamically adjust your investment plan to fit the current market conditions—it just means you shouldn’t modify your plans in a rushed or disorganized manner while carrying an emotional burden.

Amazon (NASDAQ:AMZN) -- Amazon is a great beginner-friendly stock for a few reasons. First of all, it is the clear leader in its fields. One of the largest retailers of any kind in the entire world, Amazon makes up nearly half of all U.S. e-commerce sales, and it is also the dominant provider of cloud services to businesses. The company is growing impressively and has several of the competitive advantages we like to see (network effect and cost advantages in particular).
Network effects -- In simple terms, a network effect occurs as more people use a service or product, and the product or service itself becomes more valuable and desirable as a result. Think of companies like Facebook (NASDAQ:FB). As more and more people join Facebook, it becomes more difficult for people not to use the platform in their daily lives.
Comparing the cash flow statements of companies is going to help you narrow your list down even further. So you’ve found a few sectors that are really going to benefit from these broad themes, that’s step one. Then you find the companies within those sectors that are able to generate cash for investors at a faster pace and that are using cash responsibly.
Businesses you don't understand -- Here's a great rule of thumb that works for beginners and expert investors alike. If you can't clearly explain what a company does and how it makes money in a sentence or two, don't invest in it. There are literally thousands of publicly traded companies to choose from, and you should be able to find plenty of opportunities in easy-to-understand businesses.
One of the first decisions you’ll have to make is deciding what you want to trade. Every market is different, bringing with them their own benefits and drawbacks. You need at least $25,000 to start investing in the stock market for example, whereas the forex market requires the least amount of capital. You could start day trading with just $500 in your account.
Choosing the right stock can be a fool's errand, but investing in high-quality stocks such as blue chips and dividend-yielding ones are often good strategies. One reason investors opt for blue chips is because of the potential for growth and stability and because they produce dividends - these include companies such as Microsoft (ticker: MSFT), Coca-Cola Co. (KO) and Procter & Gamble Co. (PG). Coco-Cola, for example, generates a dividend of 2.9%, and the stock is less volatile as its share price has hovered between $44 and $55 during the past 52 weeks. Dividends can generate much-needed income for investors, especially higher-dividend ones.
AT&T (NYSE:T) -- AT&T is one of the leading players in wireless communications and has built itself quite a media presence with acquisitions of DirecTV and Time Warner in recent years. The upcoming wide rollout of 5G technology should be a nice tailwind for years to come, and the company has a fantastic track record when it comes to dividends. AT&T pays a dividend that's well above the industry average, and it has increased the payout for 34 consecutive years.
Dividend investing refers to portfolios containing stocks that consistently issue dividend payments year-in and year-out. These stocks produce a reliable passive income that can be especially helpful in retirement. Dividend reinvestment is a way to accelerate portfolio growth. Still, you can't judge a stock by its dividend price alone. Sometimes companies will increase dividends as a way to attract investors when the underlying company is in trouble. Dividends are taxable.
But this isn’t your typical market, and you can’t show up and pick your shares off a shelf the way you select produce at the grocery store. Individual traders are typically represented by brokers — these days, that’s often an online broker. You place your stock trades through the broker, which then deals with the exchange on your behalf. (Need a broker? See our analysis of the best stockbrokers for beginners.)
Equity investments historically have enjoyed a return significantly above other types investments while also proving easy liquidity, total visibility, and active regulation to ensure a level playing field for all. Investing in the stock market is a great opportunity to build large asset value for those who are willing to be consistent savers, make the necessary investment in time and energy to gain experience, appropriately manage their risk, and are patient, allowing the magic of compounding to work for them. The younger you begin your investing avocation, the greater the final results – just remember to walk before you begin to run.
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