Understand the risks associated with the stocks you are investing in. In the company’s 10-K, there is an extensive section that talks about the company’s risks. You also need to understand your own tolerance for risk. If you invest in a stock that is highly volatile and you are not comfortable with market fluctuation, owning the investment will make you anxious and more likely to sell when it does not make sense strategically.
Michael R. Lewis is a retired corporate executive and entrepreneur. During his 40+ year career, Lewis created and sold ten different companies ranging from oil exploration to healthcare software. He has also been a Registered Investment Adviser with the SEC, a Principal of one of the larger management consulting firms in the country, and a Senior Vice President of the largest not-for-profit health insurer in the United States. Mike's articles on personal investments, business management, and the economy are available on several online publications. He's a father and grandfather, who also writes non-fiction and biographical pieces about growing up in the plains of West Texas - including The Storm.

Since the underlying businesses operate in differing markets, sectors and countries, their quoted prices move independently as supply and demand in them rises and falls and new information is released to the public about the current business situation. It is the changing of prices that offer investors the opportunity to make a capital gain (or loss) via ownership.


Amazon (NASDAQ:AMZN) -- Amazon is a great beginner-friendly stock for a few reasons. First of all, it is the clear leader in its fields. One of the largest retailers of any kind in the entire world, Amazon makes up nearly half of all U.S. e-commerce sales, and it is also the dominant provider of cloud services to businesses. The company is growing impressively and has several of the competitive advantages we like to see (network effect and cost advantages in particular).
Why I’m buying: Spell out what you find attractive about the company and the opportunity you see for the future. What are your expectations? What metrics matter most and what milestones will you use to judge the company’s progress? Catalog the potential pitfalls and mark which ones would be game-changers and which would be signs of a temporary setback.
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