E (Very Weak) - The stock has significantly underperformed most other funds given the level of risk in its underlying investments, resulting in a very weak risk-adjusted performance. Thus, its investment strategy and/or management has done just the opposite of what was needed to maximize returns in the recent economic environment. While the risk-adjusted performance of any stock is subject to change, we believe this fund has proven to be a very bad investment in the recent past.

The most feared words on any stock exchange are margin call. A margin call is made when a position is losing money and more money is required by the broker to keep the trade open. If and when a stock ticker moves quickly, there can be people whose borrowing levels literally bankrupt them as things get worse ... fast. Volatility can be either a blessing or a curse, but if you have too much leverage, it can break a trader.

Stock investing is filled with intricate strategies and approaches, yet some of the most successful investors have done little more than stick with the basics. That generally means using funds for the bulk of your portfolio — Warren Buffett has famously said a low-cost S&P 500 index fund is the best investment most Americans can make — and choosing individual stocks only if you believe in the company’s potential for long-term growth.


Use stop-loss orders: Possibly the single most important tactic for investing well in penny stocks is to use stop-loss orders. Basically, you commit early on to immediately sell your shares if the price dips to a certain point. If you stick to this self-imposed rule, you limit your downside, but at the same time you remain open to the tremendous upside that penny stocks could provide. You may see better overall trading results by selling your losing positions very early and letting your gains run.


An online brokerage account likely offers your quickest and least expensive path to buying stocks, funds and a variety of other investments. With a broker, you can open an individual retirement account, also known as an IRA — here are our top picks for IRA accounts — or you can open a taxable brokerage account if you’re already saving adequately for retirement elsewhere.
Businesses you don't understand -- Here's a great rule of thumb that works for beginners and expert investors alike. If you can't clearly explain what a company does and how it makes money in a sentence or two, don't invest in it. There are literally thousands of publicly traded companies to choose from, and you should be able to find plenty of opportunities in easy-to-understand businesses.
Use stop-loss orders: Possibly the single most important tactic for investing well in penny stocks is to use stop-loss orders. Basically, you commit early on to immediately sell your shares if the price dips to a certain point. If you stick to this self-imposed rule, you limit your downside, but at the same time you remain open to the tremendous upside that penny stocks could provide. You may see better overall trading results by selling your losing positions very early and letting your gains run.
You may see a number of sales charges called loads when you buy mutual funds. Some are front-end loads, but you will also see no-load, and back-end load funds. Be sure you understand whether a fund you are considering carries a sales load prior to buying it. Check out your broker's list of no-load funds, and no-transaction-fee funds if you want to avoid these extra charges.
Network effects -- In simple terms, a network effect occurs as more people use a service or product, and the product or service itself becomes more valuable and desirable as a result. Think of companies like Facebook (NASDAQ:FB). As more and more people join Facebook, it becomes more difficult for people not to use the platform in their daily lives.
You may see a number of sales charges called loads when you buy mutual funds. Some are front-end loads, but you will also see no-load, and back-end load funds. Be sure you understand whether a fund you are considering carries a sales load prior to buying it. Check out your broker's list of no-load funds, and no-transaction-fee funds if you want to avoid these extra charges.
In most cases, your broker will charge a commission every time that you trade stock, either through buying or selling. Trading fees range from the low end of $2 per trade but can be as high as $10 for some discount brokers. Some brokers charge no trade commissions at all, but they make up for it in other ways. There are no charitable organizations running brokerage services.
To be perfectly clear, knowing how to identify great businesses is more important than being able to identify cheap stocks for beginners. A great business will typically be a good long-term performer, even if you buy in at a bit of an expensive valuation. On the other hand, a bad business that you invest in at a cheap valuation will seldom work out well.
Depending on your goals, investing in individual stocks may be more trouble than it’s worth. Choosing index funds in a specific sector can provide your portfolio with the tilt you want, but with fewer dramatic swings. There are three criteria that can be leveraged to help guide fund choice. The most discussed is “expense ratio,” where lower means fewer fees to you. The second is the number of stocks in the fund. The higher the number, the more diverse the fund. Just as important is “total assets” under management. The more assets, the more other people also agree this is a great fund. When comparing two mutual funds, I’ll line up these three criteria for funds in the same category to make an informed decision.
Whatever happens on a stock exchange and no matter how much influence computers, algorithms and high frequency trading may have, human nature will always have an important role to play. Typically, human nature becomes more important when momentum is changing and there is excitement or panic in the air. It would seem wise to try and understand this mass psychology or group thinking which is often referred to by investors as the madness of crowds.
Every investor should try to establish what their goals and objectives are prior to investing. There isn’t necessarily a wrong objective, but it’s more important to understand your goals because that will help drive your decisions. For instance, if you plan to regularly trade in and out of stocks, you might be better off opening an IRA account so you don’t have to pay taxes on your trades. If you plan to be a long-term investor, taxes won’t be as important of a factor and you could hold your account in a taxable or tax-free account.
Notice: Information contained herein is not and should not be construed as an offer, solicitation, or recommendation to buy or sell securities. The information has been obtained from sources we believe to be reliable; however no guarantee is made or implied with respect to its accuracy, timeliness, or completeness. Authors may own the stocks they discuss. The information and content are subject to change without notice.

It’s best if you can automate your actual stock investments. Robo-advisors can do this for you, or if you must, you can manually buy stocks every time you receive a paycheck and have money in your savings or brokerage account. The important point is that you make regular investments so that you aren’t tempted to time the market. Regularly investing the same amount is a form of dollar cost averaging, and it helps reduce risk in your stock investments.


We all know someone who has “tried” investing in the stock market, lost a lot of money, and denounced it as a scam. The truth is that the stock market is not a scam; it is an incredible wealth-building tool. Most people who lose money in stocks do so because they get spooked by a dip in the market and then panic. Fearing that they will lose all of their investment, they hastily sell their shares, often at a loss. This should not be the case. Investors must keep in mind that over the long run, the stock market tends to increase in value, so they should think twice before selling their investments in a panic.
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