Risk tolerance is also affected by one’s perception of the risk. For example, flying in an airplane or riding in a car would have been perceived as very risky in the early 1900s, but less so today as flight and automobile travel are common occurrences. Conversely, most people today would feel that riding a horse might be dangerous with a good chance of falling or being bucked off because few people are around horses.
If investing in single stocks may be too risky for you, consider investing in good growth stock mutual funds. Mutual funds are a simple, even boring, investment plan, yet they work well for most people. Of course, all investing requires a degree of risk; there really is no sure thing. But mutual funds are a great balance of reasonable risk and excellent returns. They have built-in diversification that will keep you from putting all your eggs in one basket.
Use stop-loss orders: Possibly the single most important tactic for investing well in penny stocks is to use stop-loss orders. Basically, you commit early on to immediately sell your shares if the price dips to a certain point. If you stick to this self-imposed rule, you limit your downside, but at the same time you remain open to the tremendous upside that penny stocks could provide. You may see better overall trading results by selling your losing positions very early and letting your gains run.
Whatever happens on a stock exchange and no matter how much influence computers, algorithms and high frequency trading may have, human nature will always have an important role to play. Typically, human nature becomes more important when momentum is changing and there is excitement or panic in the air. It would seem wise to try and understand this mass psychology or group thinking which is often referred to by investors as the madness of crowds.
One of the most common mistakes in stock market investing is trying to time the market. Time the market, or “market timing,” means trying to figure out the best time to get in the market, or invest. It also means the best time to get out of the market, or sell. It’s not easy to be right on both ends. It can be unsettling to experience market volatility, so that’s why it’s important to understand the difference between savings (which are more stable) and investments (which can be more volatile). It’s the time in the market that is more important, not necessarily timing the market.
While that may sound like outdated advice, in late 2012, an American marketing executive explained how he had turned $20,000 into $2 million during the recession. Chris Camillo explained that Wall Street is quite homogenous and tends to be behind the curve on trends involving females, young people and those on low incomes. Camillo invested in stocks that anyone could have, he just spotted trends before the investment bankers did and was able to make some very sizable profits.
What are your financial goals for 10, 15, or 20 or more years down the line, and how do you plan on getting there? What is your level of risk tolerance, and what sort of investment approach will you take (value investing, dividend investing, or some combination of multiple strategies)? As you consciously outline your financial goals and the type of investor you want to be, you can experience success as a disciplined investor in the long run and stay on track with your plans.
Accept losses – When you’re making so many trades every day, you’re bound to lose sometimes. It’s how you respond to those loses that defines your trading career. The loss trigger can quickly result in revenge trading, micro-managing and just flat out poor decisions. Instead, embrace small losses and remember you’re doing the correct thing, which is sticking to risk management.
But this isn’t your typical market, and you can’t show up and pick your shares off a shelf the way you select produce at the grocery store. Individual traders are typically represented by brokers — these days, that’s often an online broker. You place your stock trades through the broker, which then deals with the exchange on your behalf. (Need a broker? See our analysis of the best stockbrokers for beginners.)
It’s best if you can automate your actual stock investments. Robo-advisors can do this for you, or if you must, you can manually buy stocks every time you receive a paycheck and have money in your savings or brokerage account. The important point is that you make regular investments so that you aren’t tempted to time the market. Regularly investing the same amount is a form of dollar cost averaging, and it helps reduce risk in your stock investments.
Stock mutual funds or exchange-traded funds. These mutual funds let you purchase small pieces of many different stocks in a single transaction. Index funds and ETFs are a kind of mutual fund that track an index; for example, a Standard & Poor’s 500 fund replicates that index by buying the stock of the companies in it. When you invest in a fund, you also own small pieces of each of those companies. You can put several funds together to build a diversified portfolio. Note that stock mutual funds are also sometimes called equity mutual funds.
The number of companies offering brokerage accounts has increased, including banks such as Ally Bank. Some brokerage companies provide a simplified version such as Robinhood where investors can buy and sell stocks, ETFs, options and cryptocurrency from a mobile app for free. Although Robinhood doesn't offer trade options for mutual funds or foreign stocks.
Dollar-cost average: This sounds complicated, but it’s not. Dollar-cost averaging means investing a set amount of money at regular intervals, such as once per week or month. That set amount buys more shares when the stock price goes down and fewer shares when it rises, but overall, it evens out the average price you pay. Some online brokerage firms let investors set up an automated investing schedule.