Risk tolerance is a psychological trait that is genetically based, but positively influenced by education, income, and wealth (as these increase, risk tolerance appears to increase slightly) and negatively by age (as one gets older, risk tolerance decreases). Your risk tolerance is how you feel about risk and the degree of anxiety you feel when risk is present. In psychological terms, risk tolerance is defined as “the extent to which a person chooses to risk experiencing a less favorable outcome in the pursuit of a more favorable outcome.” In other words, would you risk $100 to win $1,000? Or $1,000 to win $1,000? All humans vary in their risk tolerance, and there is no “right” balance.
The two types of brokers are full-service and discount brokers. Full-service brokers tailor recommendations and charge higher fees, service charges, and commissions. Once an account is set up, a discount broker can allow you to do it yourself at minimal cost through their website and offers support online, by phone, or in a branch when needed. The cost of buying continues to decrease with the introduction of apps. Apart from cost, a distinguishing factor is the research provided.
Combat fear – Yesterday was a bad day, you lost over $1,500 and the fear is now kicking in, you’re being hesitant. That hesitation will cost you money, and as we mentioned above, you should embrace losses. When your confidence has had a knock, a useful tip is to remind yourself to stick religiously to your risk rules. If you have an effective risk management strategy you’ll never lose more than you can afford.
Why I’m buying: Spell out what you find attractive about the company and the opportunity you see for the future. What are your expectations? What metrics matter most and what milestones will you use to judge the company’s progress? Catalog the potential pitfalls and mark which ones would be game-changers and which would be signs of a temporary setback.
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