Comparing the cash flow statements of companies is going to help you narrow your list down even further. So you’ve found a few sectors that are really going to benefit from these broad themes, that’s step one. Then you find the companies within those sectors that are able to generate cash for investors at a faster pace and that are using cash responsibly.
Cost advantages -- A business can have a few different types of cost advantages. For example, an efficient distribution network can make it cheaper for a company to get its product around the country. A well-known brand name can give a company the ability to charge more than rivals. Or a proprietary manufacturing process can make it cheaper to produce a product. Coca-Cola (NYSE:KO) is a great example. Not only does the company have a massive and efficient distribution network, it has one of the most recognizable and valuable brand names in the world.
Don't borrow money to use for stock market investment. On the stock exchange, borrowed money is known as either gearing or leverage. It is typically used either by companies (to help them finance growth), investment banks and hedge funds (to help juice their returns) or very aggressive traders. There are many spread betting (information here), options trading and day trading strategies that use borrowed money to enhance returns, but it also has a very profound impact on the risks being taken with each trade.
In order to be successful at both stock trading and investing, you need to be patient and maintain your composure in every situation. The nature of work is stressful, almost hectic, and you are bound to be losing substantial amounts of money some days. It could be very tempting to try to recuperate your losses by “doubling up” on your gamble, or opening high-risk positions that were not a part of your game plan, but this is precisely what you should be avoiding. That does not mean you shouldn’t dynamically adjust your investment plan to fit the current market conditions—it just means you shouldn’t modify your plans in a rushed or disorganized manner while carrying an emotional burden.
Before making your first investment, take the time to learn the basics about the stock market and the individual securities composing the market. There is an old adage: It is not a stock market, but a market of stocks. Unless you are purchasing an exchange traded fund (ETF), your focus will be upon individual securities, rather than the market as a whole. There are few times when every stock moves in the same direction; even when the averages fall by 100 points or more, the securities of some companies will go higher in price.
Sector leader -- Most of the best starter stocks are either the leader in their respective businesses or very close to it. (You will note this later on in this article when we give some good beginner-friendly stock examples. There's a time and place to invest in up-and-coming companies, but it's smart to save those for after you've learned the ropes.)
Understand that for both beginning investors and seasoned stock market pros, it's impossible to always buy and sell the best stocks at exactly the right time. But also understand that you don't have to be right every time to make money. You just need to learn some basic rules for how to identify the best stocks to watch, the ideal time to buy them, and when to sell stocks to lock in your profits or quickly cut any losses.
"Investing has become much easier," says Steve Sanders, executive vice president of marketing and new product development at Greenwich, Connecticut-based Interactive Brokers. "More of your hard-earned money will go straight toward your portfolio and not toward paying fees. I think this will be extremely helpful for beginning investors as well as others who like to save money."

It is also important to know what you want to accomplish with your investments before you actually invest. For example, you might want to purchase a home, fund a child’s college education, or build an adequate retirement nest egg. If you set financial goals at the outset—and match your investments to achieve those goals—you are more likely to reach them.
Control greed – Greed often influences traders in the following way; you enter a trade at $80 with a target of $95, but then it hits $95 and you think ‘I’ll just hold on a bit longer and increase profits further’. This only ends with you eventually losing big. The solution; stick rigidly to your strategy. Think long term and don’t deviate from your strategy, there’s simply no need to gamble.
Why I’m buying: Spell out what you find attractive about the company and the opportunity you see for the future. What are your expectations? What metrics matter most and what milestones will you use to judge the company’s progress? Catalog the potential pitfalls and mark which ones would be game-changers and which would be signs of a temporary setback.
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