Pro tip: Another way to make sure your portfolio is diversified is to invest if different types of investments. Some people like to mix things up by investing in fine art through Masterworks. Fun fact – blue chip art returned 10.6% in 2018 compared to a 5.1% loss for the S&P 500. Others choose to invest in real estate through a company like DiversyFund.
Control greed – Greed often influences traders in the following way; you enter a trade at $80 with a target of $95, but then it hits $95 and you think ‘I’ll just hold on a bit longer and increase profits further’. This only ends with you eventually losing big. The solution; stick rigidly to your strategy. Think long term and don’t deviate from your strategy, there’s simply no need to gamble.
E (Very Weak) - The stock has significantly underperformed most other funds given the level of risk in its underlying investments, resulting in a very weak risk-adjusted performance. Thus, its investment strategy and/or management has done just the opposite of what was needed to maximize returns in the recent economic environment. While the risk-adjusted performance of any stock is subject to change, we believe this fund has proven to be a very bad investment in the recent past.
If investing in single stocks may be too risky for you, consider investing in good growth stock mutual funds. Mutual funds are a simple, even boring, investment plan, yet they work well for most people. Of course, all investing requires a degree of risk; there really is no sure thing. But mutual funds are a great balance of reasonable risk and excellent returns. They have built-in diversification that will keep you from putting all your eggs in one basket.

Risk tolerance is also affected by one’s perception of the risk. For example, flying in an airplane or riding in a car would have been perceived as very risky in the early 1900s, but less so today as flight and automobile travel are common occurrences. Conversely, most people today would feel that riding a horse might be dangerous with a good chance of falling or being bucked off because few people are around horses.
Understand that for both beginning investors and seasoned stock market pros, it's impossible to always buy and sell the best stocks at exactly the right time. But also understand that you don't have to be right every time to make money. You just need to learn some basic rules for how to identify the best stocks to watch, the ideal time to buy them, and when to sell stocks to lock in your profits or quickly cut any losses.

A $50 stock can be more expensive than an $800 stock because the share price means nothing on its own. The relationship of price-to-earnings and net assets is what determines if a stock is over- or under-valued. Companies can keep prices artificially high by never conducting a stock split, yet without having the underlying foundational support. Make no assumptions based on price alone.


We all know someone who has “tried” investing in the stock market, lost a lot of money, and denounced it as a scam. The truth is that the stock market is not a scam; it is an incredible wealth-building tool. Most people who lose money in stocks do so because they get spooked by a dip in the market and then panic. Fearing that they will lose all of their investment, they hastily sell their shares, often at a loss. This should not be the case. Investors must keep in mind that over the long run, the stock market tends to increase in value, so they should think twice before selling their investments in a panic.


A stock's market capitalization (cap) is its true value, the sum of the total shares multiplied by price. It has more meaning than the share price because it allows you to evaluate a company in the context of others of the same size in its industry. You can use a market cap as a filter to screen for companies to balance your portfolio. A small-cap company with stock capitalization of $250 million to $2 billion shouldn't be compared to a large cap, which ranges from $10 billion to $100 billion. Market capitalization influences your investment returns. 

An online brokerage account likely offers your quickest and least expensive path to buying stocks, funds and a variety of other investments. With a broker, you can open an individual retirement account, also known as an IRA — here are our top picks for IRA accounts — or you can open a taxable brokerage account if you’re already saving adequately for retirement elsewhere.
In late 2014, legendary self-help and business guru Tony Robbins published a book called Money: Master The Game. In it he explains the strategies and ideas used by the very best investors in the world - hedge fund managers, asset allocators and billionaires - that he gleaned from them during four years of interviews and how their lessons should be applied by the rest of us.
Combat fear – Yesterday was a bad day, you lost over $1,500 and the fear is now kicking in, you’re being hesitant. That hesitation will cost you money, and as we mentioned above, you should embrace losses. When your confidence has had a knock, a useful tip is to remind yourself to stick religiously to your risk rules. If you have an effective risk management strategy you’ll never lose more than you can afford.
Then what? You might be new to investment but already wealthy, what do the super rich do to diversify? They use real estate in New York, London and the Cote d'Azure as a reserve currency. They change their country of residence to a tax haven, pursue naturalization through one of the EU citizenship by investment countries and then buy a sports franchise. Sorry, the sports franchise isn't actually an investment...
One constant principle of investing is that markets fluctuate. Stock prices will rise and fall for a number of reasons: the economy, investor sentiment, political uncertainty at home or abroad, energy or weather problems, or even corporate scandals. This means market performance isn’t always predictable. That is why diversification, or spreading the investments in your portfolio among different asset classes and across different sectors within each class, is such an important strategy. Diversification is a time-tested way to manage risk.
3. Harness technology – With thousands of other traders out there, you need to utilise all the resources around you to stay ahead. With that being said, charting platforms offer a huge number of ways to analyse the markets. You can also backtest your strategy against historical data to fill in any cracks. Mobile apps will also ensure you have instant access to the market, almost anywhere. Combine that with a lightning fast internet connection and you can make fast, informed and accurate decisions.
AT&T (NYSE:T) -- AT&T is one of the leading players in wireless communications and has built itself quite a media presence with acquisitions of DirecTV and Time Warner in recent years. The upcoming wide rollout of 5G technology should be a nice tailwind for years to come, and the company has a fantastic track record when it comes to dividends. AT&T pays a dividend that's well above the industry average, and it has increased the payout for 34 consecutive years.
Risk tolerance is a psychological trait that is genetically based, but positively influenced by education, income, and wealth (as these increase, risk tolerance appears to increase slightly) and negatively by age (as one gets older, risk tolerance decreases). Your risk tolerance is how you feel about risk and the degree of anxiety you feel when risk is present. In psychological terms, risk tolerance is defined as “the extent to which a person chooses to risk experiencing a less favorable outcome in the pursuit of a more favorable outcome.” In other words, would you risk $100 to win $1,000? Or $1,000 to win $1,000? All humans vary in their risk tolerance, and there is no “right” balance.
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