Rarely is short-term noise (blaring headlines, temporary price fluctuations) relevant to how a well-chosen company performs over the long term. It’s how investors react to the noise that really matters. Here’s where that rational voice from calmer times — your investing journal — can serve as a guide to sticking it out during the inevitable ups and downs that come with investing in stocks.
Investment ideas can come from many places. Ask your family members what products and services they are most interested in—and why. Look at trends in the world and companies that are in a position to benefit from them. Stroll the aisles of your grocery store with an eye for what is emerging. You can also seek guidance from professional research services such as Standard & Poor's and ValueLine. Many online sources also exist for investment ideas.
Why I’m buying: Spell out what you find attractive about the company and the opportunity you see for the future. What are your expectations? What metrics matter most and what milestones will you use to judge the company’s progress? Catalog the potential pitfalls and mark which ones would be game-changers and which would be signs of a temporary setback.