Risk tolerance is a psychological trait that is genetically based, but positively influenced by education, income, and wealth (as these increase, risk tolerance appears to increase slightly) and negatively by age (as one gets older, risk tolerance decreases). Your risk tolerance is how you feel about risk and the degree of anxiety you feel when risk is present. In psychological terms, risk tolerance is defined as “the extent to which a person chooses to risk experiencing a less favorable outcome in the pursuit of a more favorable outcome.” In other words, would you risk $100 to win $1,000? Or $1,000 to win $1,000? All humans vary in their risk tolerance, and there is no “right” balance.
Amazon (NASDAQ:AMZN) -- Amazon is a great beginner-friendly stock for a few reasons. First of all, it is the clear leader in its fields. One of the largest retailers of any kind in the entire world, Amazon makes up nearly half of all U.S. e-commerce sales, and it is also the dominant provider of cloud services to businesses. The company is growing impressively and has several of the competitive advantages we like to see (network effect and cost advantages in particular).
In order to be successful at both stock trading and investing, you need to be patient and maintain your composure in every situation. The nature of work is stressful, almost hectic, and you are bound to be losing substantial amounts of money some days. It could be very tempting to try to recuperate your losses by “doubling up” on your gamble, or opening high-risk positions that were not a part of your game plan, but this is precisely what you should be avoiding. That does not mean you shouldn’t dynamically adjust your investment plan to fit the current market conditions—it just means you shouldn’t modify your plans in a rushed or disorganized manner while carrying an emotional burden.
Considering that penny stocks are any shares that trade for less than $5, there are plenty of penny stocks on many of the major exchanges like the NYSE and the NASDAQ. There are even a few which trade for less than one dollar but still trade on these "big-board" markets. However, you will typically find most penny stocks trading at the following locations:
Use limit orders: Always use limit orders rather than market orders, when trading penny stocks. The very act of buying or selling shares in a company that is thinly traded can result in the price moving due to your trade. In other words, your buy might cause the shares to temporarily and artificially increase, then drop back down as soon as your purchase has been filled.
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Dollar-cost average: This sounds complicated, but it’s not. Dollar-cost averaging means investing a set amount of money at regular intervals, such as once per week or month. That set amount buys more shares when the stock price goes down and fewer shares when it rises, but overall, it evens out the average price you pay. Some online brokerage firms let investors set up an automated investing schedule.