That’s because there are plenty of tools available to help you. One of the best is stock mutual funds, which are an easy and low-cost way for beginners to invest in the stock market. These funds are available within your 401(k), IRA or any taxable brokerage account. An S&P 500 fund, which effectively buys you small pieces of ownership in 500 of the largest U.S. companies, is a good place to start.

Then what? You might be new to investment but already wealthy, what do the super rich do to diversify? They use real estate in New York, London and the Cote d'Azure as a reserve currency. They change their country of residence to a tax haven, pursue naturalization through one of the EU citizenship by investment countries and then buy a sports franchise. Sorry, the sports franchise isn't actually an investment...


To be perfectly clear, knowing how to identify great businesses is more important than being able to identify cheap stocks for beginners. A great business will typically be a good long-term performer, even if you buy in at a bit of an expensive valuation. On the other hand, a bad business that you invest in at a cheap valuation will seldom work out well.
A market index tracks the performance of a group of stocks, which either represents the market as a whole or a specific sector of the market, like technology or retail companies. You’re likely to hear most about the S&P 500, the Nasdaq composite and the Dow Jones Industrial Average; they are often used as proxies for the performance of the overall market.
Alphabet (NASDAQ:GOOGL) (NASDAQ:GOOG) -- As a beginning investor, it wouldn't be surprising if you haven't heard the name Alphabet before, but it's likely you've heard of the company's main subsidiary, Google. As the dominant leader in internet search, Google has an effective duopoly on internet advertising, along with Facebook. Its massive stockpile of consumer data makes its ads extremely effective, and it's tough to imagine any competitor stealing any significant percentage of the market. And Google has the second-most-valuable brand name in the entire world, with an estimated value of more than $130 billion, according to Forbes. The fact that Google's brand has become synonymous with internet search and several other functions gives tremendous pricing power when it comes to selling ads.
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What are your financial goals for 10, 15, or 20 or more years down the line, and how do you plan on getting there? What is your level of risk tolerance, and what sort of investment approach will you take (value investing, dividend investing, or some combination of multiple strategies)? As you consciously outline your financial goals and the type of investor you want to be, you can experience success as a disciplined investor in the long run and stay on track with your plans.
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But this isn’t your typical market, and you can’t show up and pick your shares off a shelf the way you select produce at the grocery store. Individual traders are typically represented by brokers — these days, that’s often an online broker. You place your stock trades through the broker, which then deals with the exchange on your behalf. (Need a broker? See our analysis of the best stockbrokers for beginners.)
Intuitive Surgical (NASDAQ:ISRG) -- Intuitive Surgical is a healthcare company that makes surgical robots and is the clear leader in the space. There are tens of thousands of doctors trained on the company's da Vinci surgical robots and more than 4,400 of the robots installed worldwide. As more surgical applications are found for the technology, these machines become more valuable to the hospitals that own and use them.
When it comes to investing for long-term growth and putting your money to work, it is immensely important to understand your goals and the investment philosophy you will adhere to. It can be easy to lose sight of your targets amidst the noise on social media or news outlets surrounding the latest and greatest investment trends, but if you define your goals and investment strategy, you can stay on track.
3. Get an education. Warren Buffett has suggested in the past that every investor should be able to understand basic accountancy principles, an annual report and stock market history. You probably do not need to become an accountant, but being able to understand the scoring system of the game can only help. There are thousands of books about investing and trading - you don't need to read them all, but you probably ought to read a few to enhance your theoretical knowledge.

Depending on your goals, investing in individual stocks may be more trouble than it’s worth. Choosing index funds in a specific sector can provide your portfolio with the tilt you want, but with fewer dramatic swings. There are three criteria that can be leveraged to help guide fund choice. The most discussed is “expense ratio,” where lower means fewer fees to you. The second is the number of stocks in the fund. The higher the number, the more diverse the fund. Just as important is “total assets” under management. The more assets, the more other people also agree this is a great fund. When comparing two mutual funds, I’ll line up these three criteria for funds in the same category to make an informed decision.
Bernard Baruch, known as “The Lone Wolf of Wall Street,” owned his own seat on the New York Stock Exchange by age 30 and became of the country’s best known financiers by 1910. Mr. Baruch, while a master of his profession, had no illusions about the difficulties of successful stock market investing, saying, “The main purpose of the stock market is to make fools of as many men as possible.” According to Ken Little, author of 15 books on investing and personal finance topics, “If you are an individual investor in the stock market, you should know that the system stacks the deck in its favor.”
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