Sector leader -- Most of the best starter stocks are either the leader in their respective businesses or very close to it. (You will note this later on in this article when we give some good beginner-friendly stock examples. There's a time and place to invest in up-and-coming companies, but it's smart to save those for after you've learned the ropes.)
You're probably looking for deals and low prices, but stay away from penny stocks. These stocks are often illiquid, and chances of hitting a jackpot are often bleak. Many stocks trading under $5 a share become de-listed from major stock exchanges and are only tradable over-the-counter (OTC). Unless you see a real opportunity and have done your research, stay clear of these.
Before deciding where to allocate your investments, it’s critical to think about your long-term and short-term goals. It’s important to know how much risk you are willing to accept. As you approach retirement, fixed-income securities, such as highly-rated bonds and money market accounts, offer a greater level of safety. But a younger investor might want a more high-risk, high-reward strategy for at least part of their investments to maximize returns over a long period of time.
The use of borrowed money “levers” or exaggerates the result of price movement. Suppose the stock moves to $200 a share and you sell it. If you had used your own money exclusively, your return would be 100% on your investment [($20,000 -$10,000)/$10,000]. If you had borrowed $5,000 to buy the stock and sold at $200 per share, your return would be 300 % [(20,000-$5,000)/$5,000] after repaying the $5,000 loan and excluding the cost of interest paid to the broker.
When choosing where to trade, do not rely on any site that can't point to a 100-percent unbiased guarantee. Regardless of what they call it, you only want to trust a website or service that ensures your best interests are front and center. They should commit to everyone that they will not trade in the shares they tell their customers about, and that they're not simply touting their own investments.
Remember that free stock picks usually exist because of the vested interests of the company or the promoter. There are some exceptions, such as in the case of top book publishers, like John Wiley & Sons, who produce works like, "Penny Stocks for Dummies." Their exhaustive vetting process alone is usually thorough enough to provide you with some serious confidence in who they choose.
We hope that this beginner stock market investing guide sets you on a good path towards further research and learning, investment success and profits. It really is possible to be a successful investor if you want to be, but it will take time, effort, dedication and patience. If you can find those within yourself and treat investing as a journey that will take years, you can do it too.
The number of companies offering brokerage accounts has increased, including banks such as Ally Bank. Some brokerage companies provide a simplified version such as Robinhood where investors can buy and sell stocks, ETFs, options and cryptocurrency from a mobile app for free. Although Robinhood doesn't offer trade options for mutual funds or foreign stocks.
Considering that penny stocks are any shares that trade for less than $5, there are plenty of penny stocks on many of the major exchanges like the NYSE and the NASDAQ. There are even a few which trade for less than one dollar but still trade on these "big-board" markets. However, you will typically find most penny stocks trading at the following locations:
A person who feels negative about the market is called a “bear,” while their positive counterpart is called a “bull.” During market hours, the constant battle between the bulls and the bears is reflected in the constantly changing price of securities. These short-term movements are driven by rumors, speculations, and hopes – emotions – rather than logic and a systematic analysis of the company’s assets, management, and prospects.

Equity investments historically have enjoyed a return significantly above other types investments while also proving easy liquidity, total visibility, and active regulation to ensure a level playing field for all. Investing in the stock market is a great opportunity to build large asset value for those who are willing to be consistent savers, make the necessary investment in time and energy to gain experience, appropriately manage their risk, and are patient, allowing the magic of compounding to work for them. The younger you begin your investing avocation, the greater the final results – just remember to walk before you begin to run.


Rarely is short-term noise (blaring headlines, temporary price fluctuations) relevant to how a well-chosen company performs over the long term. It’s how investors react to the noise that really matters. Here’s where that rational voice from calmer times — your investing journal — can serve as a guide to sticking it out during the inevitable ups and downs that come with investing in stocks.

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