By knowing how much capital you will need and the future point in time when you will need it, you can calculate how much you should invest and what kind of return on your investment will be needed to produce the desired result. To estimate how much capital you are likely to need for retirement or future college expenses, use one of the free financial calculators available over the Internet.
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It’s best if you can automate your actual stock investments. Robo-advisors can do this for you, or if you must, you can manually buy stocks every time you receive a paycheck and have money in your savings or brokerage account. The important point is that you make regular investments so that you aren’t tempted to time the market. Regularly investing the same amount is a form of dollar cost averaging, and it helps reduce risk in your stock investments.

We all know someone who has “tried” investing in the stock market, lost a lot of money, and denounced it as a scam. The truth is that the stock market is not a scam; it is an incredible wealth-building tool. Most people who lose money in stocks do so because they get spooked by a dip in the market and then panic. Fearing that they will lose all of their investment, they hastily sell their shares, often at a loss. This should not be the case. Investors must keep in mind that over the long run, the stock market tends to increase in value, so they should think twice before selling their investments in a panic.
Use limit orders: Always use limit orders rather than market orders, when trading penny stocks. The very act of buying or selling shares in a company that is thinly traded can result in the price moving due to your trade. In other words, your buy might cause the shares to temporarily and artificially increase, then drop back down as soon as your purchase has been filled.
Sector leader -- Most of the best starter stocks are either the leader in their respective businesses or very close to it. (You will note this later on in this article when we give some good beginner-friendly stock examples. There's a time and place to invest in up-and-coming companies, but it's smart to save those for after you've learned the ropes.)
If the strategy is within your risk limit, then testing begins. Manually go through historical charts to find your entries, noting whether your stop loss or target would have been hit. Paper trade in this way for at least 50 to 100 trades, noting whether the strategy was profitable and if it meets your expectations. If it does, proceed to trading the strategy in a demo account in real time. If it's profitable over the course of two months or more in a simulated environment, proceed with day trading the strategy with real capital. If the strategy isn't profitable, start over.
Work-based retirement plans deduct your contributions from your paycheck before taxes are calculated, which will make the contribution even less painful. Once you're comfortable with a one percent contribution, maybe you can increase it as you get annual raises. You won't likely miss the additional contributions. If you have a 401(k) retirement account at work, you may already be investing in your future with allocations to mutual funds and even your own company's stock.
Define and write down the conditions under which you'll enter a position. "Buy during uptrend" isn't specific enough. Something like this is much more specific and also testable: "Buy when price breaks above the upper trendline of a triangle pattern, where the triangle was preceded by an uptrend (at least one higher swing high and higher swing low before the triangle formed) on the two-minute chart in the first two hours of the trading day."

Some scammers will buy up a ton of some near-bankrupt, almost lifeless penny stock, then use lies and exaggerations to push the share price much higher. They might say the company is about to get some huge business deal with Google or their neighbor just struck gold in their similar mine, or they are going to land a major FDA clearance. That typically helps increase the value of the penny stock, which creates a profit for the promoter or scam artist. As the shares increase in value, they sell their holdings. These shares usually collapse back down to near-worthless status once the promoter has taken their profits and moved on. 

It is also important to know what you want to accomplish with your investments before you actually invest. For example, you might want to purchase a home, fund a child’s college education, or build an adequate retirement nest egg. If you set financial goals at the outset—and match your investments to achieve those goals—you are more likely to reach them.
If there are any lessons to be learned from the American sub-prime mortgage crisis, the 2008 stock market crash (information here) and Wall Street bailout that followed - and there are lots of lessons - it is that borrowed money can be very dangerous in investments, even when it is being handled professionally. The failure of LTCM, Bear Stearns, Lehman Brothers, Northern Rock and many others shows just how precarious a business model can be with too much gearing.
If you are literally just getting started, the services offered by most major stockbrokers (information here) as a part of their trading account services will be a good place to start (and free). Firms such as Trade King, eTrade, Charles Schwab and Ameritrade provide a range of online tools. These will give you a feel for how portfolio management software works without having to pay extra to learn. However, these services typically offer no advice (known as execution only), which means that a separate service will be required for information analysis.
The solution to both is investing in stock index funds and ETFs. While mutual funds might require a $1,000 minimum or more, index fund minimums tend to be lower (and ETFs are purchased for a share price that could be lower still). Two brokers, Fidelity and Charles Schwab, offer index funds with no minimum at all. Index funds also cure the diversification issue because they hold many different stocks within a single fund.
Why I’m buying: Spell out what you find attractive about the company and the opportunity you see for the future. What are your expectations? What metrics matter most and what milestones will you use to judge the company’s progress? Catalog the potential pitfalls and mark which ones would be game-changers and which would be signs of a temporary setback.
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